ASHBY ASSOCIATES

OUR PRINCIPAL
HOME	Your business reputation is closely linked to your trading name – in fact it stems from it. It should be the most valuable part of your enterprise – apart from being the most difficult to value.
TRADE MARK PROCESS
TRADE MARK PROCESS	What would you stand to lose if a competitor started using something similar, or worse still, started copying it? Copying may be the sincerest form of flattery, but in business, it can confuse your customers, leading to lost sales and eventual failure. Why take the chance, when, for under $300 you can apply for registration of your trading identity – your brand – as a trade mark?
TRADE MARK FEES
INDUSTRIAL DESIGNS
IP MANGEMENT CONSULTING
LINKS
CONTACT US

IN AUSTRALIA: TRADE MARKS AND BUSINESS NAME REGISTRATIONS WHY HAVE BOTH?
Each has its specific different function. Neither need be the same as the other, but often - especially for new business ventures - they turn out to correspond. A trade mark is your badge of origin. It helps the customer associate your product or service with you, the provider. A business name helps the government keep tabs on your taxes, whether or not you use that same name for your product or service. Traders think their business name registration gives them the exclusive right to use it in business. This is a mistake.

IN AUSTRALIA:

TRADE MARKS AND BUSINESS NAME REGISTRATIONS

WHY HAVE BOTH?

Each has its specific different function. Neither need be the same as the other, but often - especially for new business ventures - they turn out to correspond. A trade mark is your badge of origin. It helps the customer associate your product or service with you, the provider. A business name helps the government keep tabs on your taxes, whether or not you use that same name for your product or service.

Traders think their business name registration gives them the exclusive right to use it in business. This is a mistake.